Google to reward web sites if they use the HTTPS encryption connection.
Aside from the security issue of having your web site be HTTPS (hypertext transfer protocol secure) now you want to convert from the old HTTP so you make sure your site gets top billing with Google.
HTTPS is a communication protocol for secure communication over a network especially on the internet. It works in conjunction with SSL/TLS. The main reason you want to use HTTPS is to prevent wiretapping and man in the middle attacks. It provides bi-directional encryption between you and the server where the web site resides. Which protects against eavesdropping and tampering with the communications going back and forth.
Read more on HTTPS here.
We all know that security is the number one issue facing businesses that operate on the web. However, many businesses, especially new ones do not take the time to make sure their web developer incorporates HTTPS.
If you really care about your customers you should incorporate HTTPS. The last thing you need is for someone to hack your web site and extract sensitive information. However, now you want to make the change so you keep getting traffic to your site.
Read the entire story from PC Magazine here